Client: American Land Title Association (ALTA)
Project: Rebranding
ALTA needed to restructure their Annual Convention. The project required the creation of a singular brand that embodied the message of everyone coming together.
The name ALTA ONE means unity. It defines a place where to get inspired, gain knowledge and work together.
The visual of concentric circles denotes the members of the organization. The different textures imply the individuality of each member. The colors were selected to define a new vision of America. Instead of a traditional red, white and blue, the inspiration came from America the Beautiful.
Expertise applied:
Creative direction + art direction
Team:
Senior Art Director, Senior Copywriter, Graphic Designers
Year:
2016, as a Senior Art Director with 360 Live Media
