Client: Accenture

Project: Identity System for “Defining Success 2012” program

Accenture wanted to create an identity system for Defining Success 2012, a program targeted toward professional women worldwide. I created a collage of women’s faces emphasizing multiculturalism, strength, commitment and a human connection. This identity system, which is still in use today, comprises color selection, photographic style and treatment, and visual guidelines for print and online collateral materials.

Expertise applied:
Creative direction, art direction, layout design

Year:
2012-2014, as an art director with Proof Integrated Communications

Client: Oakley

Project: Interactive Press Kit

I played a primary role in creating an interactive press kit for Oakley's Performance Lens Tints; the final product was intended to be viewed on tablets. I defined the hierarchy of the information, the usage of supporting elements, and the “look and feel” based on Oakley's brand identity. I also proposed the illustration of the frames in a way that highlighted the lenses, capturing the reader's attention.

Expertise applied:
Art direction, illustration, layout design, interactive PDF design

Year:
2013, as an art director with Proof Integrated Communications

Client: Intel

Project: Father’s Day illustration

I created an illustration depicting “old technology” as the father of “new technology.”

Expertise applied:
Art direction, digital illustration

Year:
2014, as an art director with Proof Integrated Communications

*Most appreciated project on Behance

Client: Coca-Cola

Project: Desk Calendar

Coca-Cola's Ambassador Program is an internal campaign that encourages employees to learn more about the company’s brand. I created a desk calendar with daily messages, trivia and historical references about Coca-Cola and its related brands; the product became a huge success among their employees.

Expertise applied:
Creative direction, art direction, design and production management

Year:
2011, as an art director with Proof Integrated Communications

Client: Paralyzed Veterans of America

Project: Magazine advertising; the ad was featured in the 2015 Super Bowl game program.

Paralyzed Veterans of America demonstrate that, no matter the physical challenge, they are unstoppable and can achieve great accomplishments.

Expertise applied:
Creative direction + art direction

Year:
2015, as a Senior Art Director with Proof Integrated Communications

Client: Women's Democracy Network

Project: Identity/Infographics

I created a logo, usage guidelines and infographics for the Women's Democracy Network's “Ask A Woman to Run” campaign.

Expertise applied:
Creative direction + art direction + digital production

Year:
2014, as an independent consultant

Client: National Geographic Society

Project: Identity System for the Engineers In The Classroom program

Engineers In The Classroom (EITC) is a program developed by National Geographic and Lockheed Martin to inspire students to choose engineering and other science-related careers. I developed an identity system for EITC that spanned typographical logo creation, logo guidelines, a new color palette, iconography, imagery and template materials for program spokespeople.

Expertise applied:
Art direction, typography selection, definition of hierarchical information

Year:
2014, as an art director with Proof Integrated Communications

Client: Organization of American States (OAS)

Project: Report Cover Illustration

I concepted and created an illustration for an OAS report about friendly settlement procedures. The brown bindweeds in the background symbolize the pain and suffering caused by the human rights violations denounced before the Inter-American Commission on Human Rights. For contrast, the green plants entwined in the forefront represent the hope of a friendly settlement.

Expertise applied:
Creative direction, art direction, illustration

Year:
2014, as an independent consultant

Client: Intel

Project: 2014 FIFA World Cup Image Production/Photo Shoot

Working closely with colleagues including a creative director and photographer, I produced an image showing a team of coworkers reacting to a pivotal moment during the 2014 World Cup, as seen on a device powered by Intel. The image was used as a social media graphic.

Expertise applied:
Art direction, color correction

Year:
2014, as an art director with Proof Integrated Communications

Client: Smithsonian National Museum of Natural History

Project: Bilingual Coloring Book

In coordination with the Latino Program Coordinator of the Smithsonian National Museum of Natural History, I created a bilingual coloring book for children. In the story, a group of friends guided by an adult explore the installations of the different exhibitions in the museum. The coloring book was published in English and Spanish, and targeted a high-demand bilingual youth population in the Washington, D.C. Metropolitan Area.

Expertise applied:
Art direction, character creation, illustration, layout design

Year:
2007, as an independent consultant

Client: Everybody Wins! DC

Project: Annual Gala Communications Materials (Illustration and Layout)

Everybody Wins! DC, a non-profit devoted to youth literacy that pairs adult mentors with local schoolchildren, wanted to infuse its annual gala communications materials with a fresh style. Emphasizing their slogan “Open Books. Open Doors.”, I digitally illustrated a book that invites the reader to experience the magical moment that happens when words awaken the imagination. After the redesign of the materials in 2009, Everybody Wins! DC has maintained the same innovative look and feel ever since.

Expertise applied:
Creative direction, art direction, illustration, layout design

Year:
2009-2013, as an art director with Proof Integrated Communications

Client: Accenture

Project: “The Next Generation of the Working Woman” Infographic

This infographic depicts information about millennial women, their environment and expectations. I designed the letter Y in a handwriting style to embody the personality of Generation Y women. The look and feel is based on Accenture's brand identity guidelines, and the infographic was launched on Mashable.com on International Women's Day 2012.

Expertise applied:
Art direction, design, illustration

Year:
2012, as an art director with Proof Integrated Communications

Client: Cheung Kong Graduate School of Business (CKGSB)

Project: Informational Brochure Design

CKGSB is a private, non-profit, independent educational institution and business school in China that needed to promote its MBA programs targeting American C-suite audiences. I proposed an 8x8 varnished square brochure that aligned with CKGSB’s logo and brand identity. The front and back covers present a clean, polished image; as the brochure is unfolded, the reader can view deeper levels of detailed information not only about CKGSB, but about Chinese business culture.

Expertise applied:
Creative direction, art direction, layout design, paper selection/finish techniques (with vendor)

Year:
2013, as an art director with Proof Integrated Communications

Client: Cheung Kong Graduate School of Business (CKGSB)

Project: Bifold Brochure

I created a small pocket brochure that CKGSB used to promote their MBA programs at a New York gathering of business professionals.

Expertise applied:
Art direction, layout design, print management

Year:
2013, as an art director with Proof Integrated Communications

Client: Cheung Kong Graduate School of Business (CKGSB)

Project: Collateral materials

I proposed the use of a foil-stamped logo for CKGSB on a 5x5 card and label.

Expertise applied:
Creative direction, art direction, layout design, paper selection/finish techniques

Year:
2013-14, as an art director with Proof Integrated Communications

Client: Coca-Cola

Project: Posters for Ambassador Program

I created posters promoting the launch of an educational mobile application as part of Coca-Cola's internal Ambassador Program campaign. Posters were used across the U.S. and Canada.

Expertise applied:
Creative direction, art direction, design, and illustration

Year:
2011, as an art director with Proof Integrated Communications

Client: SAP

Project: Infographic

Following SAP’s brand identity guidelines, I created an infographic that showcases the possibilities and challenges the U.S. government faces when addressing “big data.”

Expertise applied:
Concepting, creative direction, art direction, layout design

Year:
2011, as an art director with Proof Integrated Communications

Client: SAP

Project: Infographic

Following SAP’s brand identity guidelines, I created an infographic that showcases information about how social software has the potential to drive significant business results.

Expertise applied:
Concept development, creative direction, art direction, illustration, layout design

Year:
2011, as an art director with Proof Integrated Communications

Client: Proof Integrated Communications

Project: Character Design

During my tenure at Proof Integrated Communications, I have developed numerous different characters to illustrate specific themes. Shown here is a sample of characters designed for diverse communication materials.

Expertise applied:
Art direction, illustration

Year:
Various, as an art director with Proof Integrated Communications

Client: Sanofi

Project: Educational and Awareness Campaign Materials for the Coalition to Prevent Deep-Vein Thrombosis (DVT)

In coordination with a team of Sanofi healthcare communications professionals from 2008 to 2011, I developed a series of print and online materials for an educational and awareness campaign against Deep-Vein Thrombosis (DVT). These materials included brochures, user interface applications, creative “leave-behind” materials and exercise guides.

Expertise applied:
Creative direction, art direction, design, illustration, production management

Year:
2008-2011, as an art director with Proof Integrated Communications

Client: American Academy of Family Physicians Foundation (AAFP)/Sanofi

Project: Diabetes Report

I defined the look and feel of a diabetes report published by the AAFP and sponsored by Sanofi.

Expertise applied:
Art Direction, design, layout, printing management

Year:
2011, as an art director with Proof Integrated Communications

Client: American Academy of Family Physicians Foundation (AAFP)/Sanofi

Project: Communications materials for “Cities for Life” diabetes awareness campaign

I created a unique look and feel for a variety of Cities for Life digital and print materials.

Expertise applied:
Art direction, layout design, production management

Year:
2012, as an art director with Proof Integrated Communications

Client: Sanofi

Project: Diabetes Nation logo and campaign collateral materials

I created a logo mark for Sanofi’s Diabetes Nation campaign. It was used to define the color style for various printed materials within the campaign.

Expertise applied:
Art direction, layout design, production management

Year:
2010, as an art director with Proof Integrated Communications

Client: Bureau of Engraving and Printing (BEP)

Project: Invitation to Unveiling of New $100 Note

When the BEP announced the design of its new $100 bill, I designed the event invitation.

Expertise applied:
Creative direction, art direction, design, illustration, production management

Year:
2010, as an art director with Proof Integrated Communications

Client: HP

Project: Net-Zero infographic

Based on HP's brand identity guidelines, I designed an infographic depicting the architecture for HP’s Net-Zero Energy database center.

Expertise applied:
Art direction, layout design

Year:
2011, as an art director with Proof Integrated Communications

Client: BizStride

Project: Logo design

BizStride is an Italian boutique consulting company specializing in strategic business networking, digital/social media and creative communications. The logo I designed for the company references the “step forward” every entrepreneur must take to network and win new business, while the handwriting style lends a human touch to the company’s operation.

Expertise applied:
Concept creation, creative direction, art direction, design, illustration

Year:
2013, as an independent consultant

Client: Medtronic

Project: Icons/Illustrations

I created a variety of icons for Medtronic to use in a diabetes awareness campaign.

Expertise applied:
Art direction, design, illustration

Year:
2010, as an art director with Proof Integrated Communications

Client: Burson-Marsteller

Project: Icon/section title (new handwriting style)

I was approached by Proof’s parent company Burson-Marsteller to design an icon and stylized section title as part of an infographic.

Expertise applied:
Art direction, design, illustration

Year:
2013, as an art director with Proof Integrated Communications

Client: It’s My Business

Project: Logo and collateral design

I developed a logo mark for It’s My Business that depicted a group of independent workers. The logo I created uses a handwriting style and highlights the word “My.”

Expertise applied:
Art direction, logo design, illustration

Year:
2011, as an art director with Proof Integrated Communications

Client: CasaCor Peru

Project: Catalog Cover Design

CasaCor Peru 2001 launched a contest for their annual catalog cover—and I created a minimalist layout that won first place.

Expertise applied:
Art direction, design, illustration

Year:
2001, as an independent consultant

Client: Alliance Française of Lima (AF)

Project: Website redesign

In collaboration with AF’s IT team, I redesigned the AF website to include a definition of a color code system, as well as the creation of a set of icons for different AF programs and website sections.

Expertise applied:
Web design, art direction

Year:
2005, as an owner of Ecran Design, a consultant design firm established in Lima, Peru in 2002

Client: Sofia Vidal

Project: Online Portfolio Design

I created a website in Adobe Flash for Sofia Vidal, a Peruvian industrial designer.

Expertise applied:
Art direction, web design

Year:
2002, as an independent consultant