Client: Cheung Kong Graduate School of Business (CKGSB)
Project: Informational Brochure Design
CKGSB is a private, non-profit, independent educational institution and business school in China that needed to promote its MBA programs targeting American C-suite audiences. I proposed an 8x8 varnished square brochure that aligned with CKGSB’s logo and brand identity. The front and back covers present a clean, polished image; as the brochure is unfolded, the reader can view deeper levels of detailed information not only about CKGSB, but about Chinese business culture.
Expertise applied:
Creative direction, art direction, layout design, paper selection/finish techniques (with vendor)
Year:
2013, as an art director with Proof Integrated Communications
