Client: Oakley
Project: Interactive Press Kit
I played a primary role in creating an interactive press kit for Oakley's Performance Lens Tints; the final product was intended to be viewed on tablets. I defined the hierarchy of the information, the usage of supporting elements, and the “look and feel” based on Oakley's brand identity. I also proposed the illustration of the frames in a way that highlighted the lenses, capturing the reader's attention.
Expertise applied:
Art direction, illustration, layout design, interactive PDF design
Year:
2013, as an art director with Proof Integrated Communications
